Improved segmentation for a higher ROI

Some of the most important challenges facing marketers is knowing the types of people who populate your database, their preferences and intentions, and the types of messages to which they are most receptive.

Emark wins Salesforce Best in Class B2C Award

At the Isle of Wight, digital marketing technology specialist Emark won the Salesforce Best in Class B2C 2018 Award with their multi-cloud solution for fashion company Scotch & Soda.

Five conditions for successful marketing automation

Marketing automation is ubiquitous. From connecting your CRM to your CMS and filling the sales pipeline, to the automation of trading advertising space between advertisers and publishers. Nowadays, it’s all referred to as marketing automation.