But the increasing focus on customer privacy has thrown first-party data into the spotlight. First-party data is a goldmine of customer insights captured with consent, and when combined with marketing automation and machine learning, this data becomes a powerful tool to send hyper-targeted ads and campaigns that have more impact on engagement rates and sales than third-party data ever did.
So, how can you make the most of your first-party data?
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.