Emark customers can now simplify and accelerate their Salesforce ecosystem projects thanks to a strategic collaboration between Emark and Vonage, a global cloud communications leader, helping businesses accelerate their digital transformation.
Digital marketers have been using third-party cookies to target ads and personalise the campaigns for years. But browser behaviour is changing. In response to an increasing demand for greater privacy, transparency, and control over personal data, Google Chrome, Safari, Firefox and other platforms are gradually phasing out the use of third-party cookies by 2022.
Nothing touches the heart like being given the perfect gift; it’s not just the gift itself, but the thought that someone really knows you. For marketeers, showing customers how well you really know them provides the perfect opportunity to build deeper connections and boost engagement rates.
In 2022 Google Chrome will join Safari and Firefox in phasing out the third-party cookie – a change that’s set to shake up the way many companies personalise their ads and digital marketing campaigns.
In 2015, everyone jumped on the big data boat – and that ship is still sailing today.