Women in Tech – Ditti Stijger-Bacsa

In our Women in Tech blog series, we’re discovering more about the women that contribute every day to making Wunderman Thompson CXM successful. In this blog, we talk to Ditti Stijger-Bacsa, Business Consultant, about her career path, transitioning from client side to agency, and the best things about working at Wunderman Thompson.
Tell us a bit about your role at Wunderman Thompson CXM?

I work closely with clients to create a roadmap for digital transformation. This involves listening carefully to their business goals and strategy, and then translating these into KPIs, a technology solution, and an excellent customer experience journey that fits with the strategy.

When did you join Wunderman Thompson, and why?

I started working at Wunderman Thompson CXM in September 2021. The company was on my radar from Salesforce events, and I’d been following it on LinkedIn for a while. It came across as a very appealing organisation to work for – competent and technology-focused, but very human as well. I’d worked with Salesforce for years, but only on the client-side. I was also looking for a role that would further my career while providing the flexibility I need with a young daughter, and Wunderman Thompson offered exactly that.

How did you find the transition from client side to agency?

Challenging! When you’re on the client side, you have access to all the information you need – you know the people, the politics, and the conditions that shape a project. At an agency, you have a fraction of that background – you have less to build on and must deliver results fast without a company manual to guide you. But, in return, you learn really quickly and gain insights into so many different organisations and industries. After my previous role in FMCG, I didn’t feel any connection to any specific industry, and wanted to explore as many different areas as possible, so a consultancy role in a strategic field was the perfect choice for me. Another big difference is that in consultancy your stakeholders are external parties. Even if it’s three big workshops in two days, all three clients deserve a top performance from you – regardless how many other big sessions you held the same day to other partners.


What are the most important skills and qualities for someone in your role?

To be a good business consultant you need to be visionary so you can lead clients in their transformation process. You also have to be confident enough to guide clients through rough patches, results-oriented, and a good listener and analyst – sometimes you have to read between the lines to understand what clients really need.


Please tell us a bit about your career path so far.

After studying Economics at university in Budapest, in my home country, I completed a joint Masters programme (CEMS) that was partly based at the Rotterdam School of Management, Erasmus University. As a component of the course, you had to work an internship in a third country, so I worked in Germany for a few months. This meant that by the time I graduated, I’d already studied or worked in three different countries! After this, I worked in brand and later in digital marketing at Danone, then I moved to the Netherlands and worked for a start-up owned by Heineken. After I had my daughter, I started to be a freelance digital strategy consultant and eventually ended up at Wunderman Thomson CXM. Here, I could really combine everything I wanted as my next career step while achieveing work-life balance, which became more important after becoming a mother.


How do you think jobs in technology could be made more appealing and accessible to women?

I once heard a quote about how women don’t take enough career risks – they think that they don’t have the experience or aren’t good enough yet, while no man ever said he wasn’t ready yet for an exciting challenge. This really stuck with me. I try not to be too humble or self-critical now! I think government-led programmes can have a really important role in helping to promote maths, coding, and leadership courses and career paths for girls and women.


How do you spend your free time?

My daughter has dual nationality, and although we’re bringing her up in the Netherlands, I want her to have a good understanding of my home country and its culture. We try to make sure that she spends plenty of time with my family and friends in Hungary, which requires quite a lot of travel, but is very rewarding.


What are the best things about working at Wunderman Thompson?

I enjoy the mix of colleagues – it’s a very diverse team but we’re all very driven and very supportive of each other. I also love that I get to work in a hybrid manner. I get loads of energy from being in the office as my colleagues are great, but sometimes I need quiet time to focus, so I’ll work from home for the afternoon. I only live a short cycle ride from the office in Haarlem, so it’s a nice easy commute! When we have time, we have the freedom for self-study to expand our knowledge. This might involve taking Salesforce certifications or looking into an area that we’re particularly interested in. It’s really refreshing to have this freedom and be able to hone your expertise in whatever way you like.