Women in Tech – Patricia Carrasco

In our series of Women in Tech blogs, we’re celebrating the women that are flourishing in technical roles here at Emark. Meet Patricia Carrasco – marketing technology consultant and keen traveller. In this blog, we talk to Patricia about her career path, how travelling has helped her understand different approaches to solving problems, and setting a good example to get more women excited about roles in tech.

What does your job entail on a day-to-day basis?

As a Marketing Technology Consultant, I help customers implement solutions that enable them to make better use of their customer data, create targeted marketing campaigns, and improve their customer engagement strategy.  


When did you join Emark, and why?

I joined Emark in May 2021, as it seemed like a great role for career development. I’d moved to Holland the year before and was looking for a new challenge. At Emark, I get to work with clients from all over the world, plus I have visibility of the benefits that we deliver for our clients every day, which is incredibly satisfying. 

What are the most important qualities for someone in your role?

Enthusiasm, curiosity, and patience. You don’t need loads of prior knowledge, but you do need to be willing to invest time in understanding different solutions, their capabilities, and how they can address your clients’ challenges. 


What’s your favourite part of your job?

I get to work with a bunch of really smart people, who help me grow on a daily basis – not just colleagues, but also clients from across all different industries. It’s very eye-opening working with such a diverse group of people. I also love the fact that I can help clients achieve more by helping them consolidate and optimise their data. It’s a shame that we haven’t been able to meet with clients face-to-face over the last 18 months, as I think hosting workshops and meeting with people is a great way to innovate and share inspiration. I’m really looking forward to getting back to that!


What are your career goals?

My goal is to develop my skills by continuously surrounding myself with smart, kind, and inspiring people who I can learn from.


Have you always wanted to work with tech?

When I was seven, my dream job was to be a pilot! I remember going on holiday with my family and I loved boarding the plane – it was so exciting. I thought I’d like to fly the plane myself one day. It all turned out differently. My university degree focused on advertising and public relations, and I very quickly realised that ‘data’ is the future of marketing. Understanding this at its core helps me to create better value for our customers.


What was your career path to becoming a Marketing Technology Consultant?

I guess it started at 18 when I spent a year in London learning English. I lived with a family there and was inspired by how ambitious everybody was. Then during my degree, I spent three months in Kuala Lumpur working as a summer intern at an advertising agency, a year in Budapest as part of an exchange programme, and did an internship at a digital agency. After spending a few months travelling, I moved to Holland in spring 2020 and started at Emark the following year. Travelling has made me more open-minded and able to understand different ways of thinking, which is actually really important in my job. At Emark, our clients are global and as a result of the time I’ve spent exploring different cultures, I’ve recognised that people don’t always approach problems in the same way, and that can be helpful.


How can jobs in tech be made more accessible to women?

I think we need to reach out to schools, universities, and families to set a good example, help girls feel excited about the possibilities in tech, and want to join in. We’re making good progress, but we need to keep up the efforts and promote tech jobs to girls and women more.