Women in Tech – Raquel Oliveira

In our series of Women in Tech blogs, we’re celebrating the women that are flourishing in technical roles here at Emark. In this Women in Tech blog, we talk to Raquel Oliveira, Marketing Technology Consultant at Emark, about what she enjoys most about working at Emark and how technical roles could be made more accessible and appealing to women.

When and why did you decide to join Emark?

I started at Emark in May 2021, as I had recently finished a Masters degree in Business Communication and Digital Media, and was looking for a job where I could develop my skills in a hands-on environment. I had worked in content marketing before, but I wanted to try doing something more analytical and with data, and the job at Emark fitted the bill. It’s a very varied and flexible role, so I get to explore the different parts of the business to figure out which aspect I enjoy the most. Working at Emark is great as the company helps you develop in whichever direction you choose – business or technical. 

What does your job involve on a day-to-day basis?

Since I started, I’ve been working as a solution architect, mainly with Marketing Cloud. I work with clients to look at their business strategy and implement solutions that fit their requirements. Every project I’ve worked on so far has been different – some big, some small – so I’ve already had a wide range of experiences. As I’m in a junior role, I work closely with a more senior consultant most of the time, but I’m looking forward to being an independent consultant and managing my own projects.


What do you enjoy the most about working at Emark?

I really like working with different people all the time. My colleagues are very kind and always happy to help – I’m learning a lot from them. I love the social side too. It’s not in my job description, but I’m currently helping to organise an employee party and it’s great fun! I love the fact that we have so many social events, it’s such a nice working environment and good for making new friends. 


What are the most important qualities and skills for someone in your role?

You need to be willing to learn. There’s so much to get to grips with, and the solutions we work with are developing all the time, so even people that have been doing it for years are constantly learning. Over the last six months I’ve learnt that it’s okay not to know the answer to everything – everyone’s human and you can always respond to a query later when you’ve had time to research it or discuss it with colleagues. It’s also important to have soft skills. We spend a lot of time talking to clients about their requirements. You need to be able to understand different points of view and perspectives, and be able to manage conflict, compromise, and negotiations.


What are your plans for the future?

I’m only at the start of my career, so I’d like to focus on what I’m doing for a while and further develop my skills. The great thing about my role is that I’m gaining experience across the business – from strategic consulting to the more technical side – so I can work out which I prefer and make an informed choice. Eventually, I’d like to travel, and perhaps even live and work abroad for a while. 


What do you like to do when you’re not working?

I’m a bit of a foodie! I love to cook and to go out for dinner with friends and family. I regularly go running and do yoga, but I also enjoy trying out new sports and classes – the variety keeps me on my toes.


How do you think jobs in tech could be made more accessible to women?

Job descriptions tend to focus on the technical skills required, which can put people off, but actually these capabilities can often be picked up quite quickly on the job. I think it’s more important to be able to understand people and communicate effectively, but this side of a role is often glossed over in job adverts. My advice to other women would be not to underestimate yourself, your capabilities and your accomplishments. Don’t be humble, just go for it!