What does your role involve on a day-to-day basis?
I’m responsible for looking after 10 to 15 clients as part of a diverse team. My main goal is to build strong, long-term relationships with clients and ensure our services and solutions meet their changing needs so we can grow and improve. My day is very varied, ranging from client meetings and strategy planning to informal chats with my team.
As well as being an Account Director, I’m also the Team Lead, which means I’m responsible for resource capacity planning and performance reviews. I have pretty much complete autonomy around how I manage my clients, but I have lots of support from the senior management team – we regularly discuss ideas and they contribute their experiences to help me make the right decisions.
What do you enjoy most about your job?
I love the variety in my role. My clients are across all industries, including manufacturing, high-end retail, and automotive. I work with these clients at every level – in one day I might go from discussing an email issue with a CRM (Customer Relationship Management) manager to a strategic conversation about the future of the business with a CMO (Chief Marketing Officer). As an account director, my job description has recently grown to include working with the Emark marketing team around communications and events. It’s helpful to be able to offer a client-focused view, and provides even greater variation in my day-to-day activities.
What’s different about working at Emark?
Emark has a great atmosphere and culture. It’s a very open and honest company, with a flat organisational structure, so everyone feels comfortable contributing ideas. It’s an environment where mistakes are accepted and not looked down upon, and any attempt to try something new is welcomed. As a result, we evolve very quickly as an organisation.
Of course, since the pandemic social events have been restricted, but before then there was always a great atmosphere in the office. Everyone’s very friendly, with great team lunches and legendary parties! I can work from our offices in Amsterdam or Haarlem, so there are plenty of places to go for lunch with colleagues or for a walk – I rarely eat lunch at my desk. Emark understands the importance of work/life balance, which has been particularly crucial over the last two years. For example, I’m currently balancing work with home-schooling my four-year-old, and at Emark, I have the flexibility to do that.
Tell us about your career path so far.
I studied Business Administration at university, and then completed a Masters degree in Strategic Management. My career started at a company that monitors news and social media, but it was a very sales-focused organisation. I moved to Emark in 2014, and we’re much more service-oriented here, which I prefer – it’s all about the clients. I also enjoy being part of a diverse team, including both technical and business specialists.
I started at Emark as an Account Executive, and was promoted to Account Director in 2018. Since I started, Emark has grown massively in scale and scope – we now deal with larger clients on much more complex projects. The company is constantly evolving, which means I can develop my role in the direction that best suits me and there’s always more to learn.
What are the most important skills for an account director?
Good people skills are essential. It’s important to listen carefully to your clients and their needs, but also to your team. Everyone needs to feel heard and understood so they’re able to fulfil their potential and are willing to go the extra mile for you when you ask them!
It also helps to be flexible – my day rarely goes completely as planned! As the main contact between so many stakeholders, it’s often the case that something urgent crops up or a scheduled meeting gets postponed. So, you need to be able to cope with last-minute changes and re-prioritise your tasks appropriately.
Finally, you need to have a thirst for new knowledge. Both the solutions we work with and our services are constantly evolving and growing, so there’s always more to learn – it keeps you on your toes!
What do you do in your spare time?
I have two young children, so I don’t have a lot of spare time! When I get the chance, I enjoy cycling, particularly up hills and mountains, but I satisfy myself with indoor cycling when the weather is bad. I also love to cook.
Are you interested in working at Emark? We’re currently looking for enthusiastic people who love to learn to join our team. To find out more about our opportunities and apply, go to Emark Careers.